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- HOW TO MAKE OPTIMIZEPRESS BLOG PAGE HOW TO
- HOW TO MAKE OPTIMIZEPRESS BLOG PAGE CODE
- HOW TO MAKE OPTIMIZEPRESS BLOG PAGE SERIES
A landing page designed for Google visitors and one designed for visitors from Facebook ads can be quite different. They’re landing pages that take into account the source of the traffic that reaches it. These are landing pages that aren’t general-issue, like an ebook landing page you link to in every blog post. They sit around for ages, converting in the background, for as long as they work.
HOW TO MAKE OPTIMIZEPRESS BLOG PAGE HOW TO
This is the sort of landing page you make for a free trial, a how to guide, or a free ebook. These are landing pages that work for an ongoing effort or evergreen content, content that isn’t going to go away and isn’t time-sensitive. Wishpond describes a few different types of landing pages. A landing page can easily convert at a 20% rate or higher. You might have sidebar ads for your ebook, but they’ll convert at a fraction of a percent, or maybe as much as 3% if you’re good. The fact is that landing pages convert at a much higher rate than more passive, tertiary forms of marketing. Anything other than your blog text itself should have a landing page. If you’re promoting an event, you should have a landing page for that event. If you wrote an ebook and you’re trying to sell it or give it away, it should have a landing page. If you have products to sell, you should have a landing page promoting those products. However, if you have any one of those things, you can use a landing page. What are you going to do, build a landing page around why people should read your blog? They can just go to your blog and see for themselves. Your site lives or dies by the quality of your content. Honestly, if you’re a blog with no storefront, no product, no ebook, nothing on offer but your words? You don’t need a landing page. Why do you need hyper-focused pages? Well, that depends on what your business happens to be. It’s just one page, one user, one objective. There are no navigation links to other parts of your site. Regardless of the objective, that’s the only thing in the world to the landing page. The trick with a landing page is the focus. It will tell people what they get for being on your mailing list, what big-name people subscribe to your mailing list, how many thousands of people are already on it, and so forth. If you want people to sign up for a mailing list, you might create a landing page designed to promote your mailing list. In simple terms, a landing page is a hyper-focused page that is engineered around one singular objective. I’m going to link them, and then shamelessly summarize the salient points so we can move on to the real meat of this post.
HOW TO MAKE OPTIMIZEPRESS BLOG PAGE SERIES
Wishpond has covered this topic in a series of great blog posts.
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They’re on your site, you don’t need another page specifically for them to land on, do you? People want something, they search for it, they find your blog.
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If you’re running a blog, though, you might be asking why do I need a landing page? After all, the point of a blog is to drive traffic through a every page as a landing page. In this case, we’re talking about landing pages.
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That’s what this post is all about, in fact doing something you don’t normally think to do with WordPress using a plugin.
HOW TO MAKE OPTIMIZEPRESS BLOG PAGE CODE
You can do anything you want to with it, either with a little custom code or with custom code someone else made and released as a plugin. The thing is, WordPress is a perfectly powerful platform. If you’re familiar with WooCommerce you might realize that there are storefronts you can use with WordPress, but you’re still not likely to think about landing pages. When you think of WordPress, you think blog, you don’t usually think about ecommerce.